October 30, 2012

Remembering the 1 Year Anniversary-LIASB

Category: Articles — admin @ 6:43 pm

October 23, 2012

Meet Tradeshow Management ASAP

Category: Tales From The Booth — admin @ 4:07 pm

You should make an effort to get to know the people from the Trade Show producer, especially the people who are in the trenches, on the floor, doing the grunt work to insure the show will start on time and run efficiently with little or no problems. They can be your friend or they can make your trade show a nightmare.

For example: A trade show client had given me the responsibly of not only the training of the booth personnel but also the set up and the management of the booth. Little did I know that one of his company’s people had taken it upon himself, because he was going to make a great impression on the owner of the company, he was going to get the booth set up regardless of who he had to pester, threaten or insult.

By the time I had found out about this, he had alienated the person in charge of convention center workers who you hire to set up the booth. At this point in time the company was going to be one of the last booths to be set up and no doubt it will be late and therefore the company I was responsible for would have to pay over time to get the job done.

What you don’t want to happen at any trade show is to have your booth delivered late to your booth location, and you definitely don’t want to have to pay overtime for setup. It is not uncommon for additional expenses such as overtime and late delivery to double the cost of your trade show.

Well, after having a heart to heart conversation with the manager in charge of services, who I had met, and became friendly with at previous trade shows produced by this company, he relented and because it was me, helped me to get set up and not having to pay overtime fees. When I arrived back in New York I had the company send him a nice liquor basket (I knew he was a scotch drinker) thanking him for his help in make this trade show a success. I have no idea what happened to the company person who was the problem in the first place. All I know in future dealings he was no where to be found.

When you get the opportunity to meet the people from the trade show producer who work on the floor, treat them with respect because they have a tough job to do. When the show is finished, and you did have a successful trade show send this person or persons a letter thanking them for their effort, and copy their management as well. It will go a long way to you making a friend, and I am sure that they will remember you in the future. Many company exhibit managers, trade show consultants if they really know how to work a show will never forget to say “Thank you” to the trade show producers’ people on the trade show floor.