If you are at a major three to four day trade show, before the trade show is ended you are going to be contacted by the trade show management to have a meeting to discuss the trade show and to give you an opportunity of choosing your booth, or making a commitment for next years trade show.

Before you make a commitment regardless of what your response was at this show you should see who else will be making the commitment for next years show. It is not uncommon for trade show producers or organizers to offer “deals” to have a major company participate in the trade show.

If the show was successful, and you were pleased with the results do not be quick to make a commitment until you see who, among the major companies will be exhibiting next year. When you know that, then you know that there will be additional traffic, other then who you have invited that you anticipate will be coming to this trade show. As I have said many times, trade shows change from year to year. That is why you have to continue to do your due diligence for every trade show, regardless of the size or the cost.