September 9, 2011

Opening Active Questions

If you have a 10 foot booth, you have approximately 3 seconds to make an impression on an attendee passing your booth. If your company name does not spark an interest, or your “tag” line does not give the person any hope of finding out what your company does, then     you are the person that is going to make it happen!


Be prepared with a number of great lines that can be used on a myriad of attendees that will be passing your booth.


You have to be aggressive; you have to want to do business you have to be “on”. If you have no intention of taking an aggressive and positive attitude while you are in your booth, why are you there in the first place?


Technical Trade Shows and the people that stand booth duty are frustrating to work with. They usually talk in a language, using, letters, and buzz words that only another person, in the same industry will understand.


What these technical companies have a tendency to forget is that not everyone that works for, or buys technical products or services, knows the technical language. Therefore, companies selling technical products should be able to speak in a language that will be understood by the general public, not get the technical literate. I was once given the task to sell a digital voltmeter to a maitre’d in a restaurant.


If you want to generate business you had best be able to speak the language that will be understand by the person you are trying to sell.


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