Post Show Effort- Impression you and the members of your staff got from the show
It is important that once the show is finished and all of the leads have been accounted for that you have a meeting with your trade show personnel to review what happened at this specific trade show. It cannot be a “Got ya” meeting just reviewing what they didn’t do, but an open and candid discussion. The main questions to be asked should be:
- What did you like about the trade show?
- What you disliked about the trade show?
- What would you do differently?
- What would you want to change?
- Did you look at our competitors?
- Who did you like, and why?
- Who did you dislike, and why?
- How would you compare our exhibit and effort at this trade show to our competition?
- Of all of things that you saw at this trade show what impressed you the most?
Some companies have a form that has basically these same types of questions that they give to the people who stood booth duty to complete. Once they have these forms back then they have their meeting.
It is good for the company because they get some answers. It is good for the people who were at the trade show because they feel their input and opinion means something, and it’s good for the people who are in charge of the trade shows.