July 2, 2013

Review Trade Show with Company Booth Personnel – Post Show Effort

Category: Articles — admin @ 5:00 pm

I believe that everyone that stands booth duty should be trained for every trade show regardless of their trade show experience.
I also believe that different types of company personnel should also stand booth duty. If you were to talk to an engineer and ask them what sales and marketing people do, nine out of ten times they would say that they spend most of their time socializing , and that a trade show is just another reason for them to get together and have a good time.
Well, for anyone who has had the opportunity of standing booth duty they know that is the farthest thing from the truth. Trade Shows are a lot of hard work. Any marketing tool has to be used correctly and effectively to be worthwhile. Having different types of personnel, who have been trained; bring another prospective to the trade show.
When the show is finished, and you have the opportunity to question them about their experiences at the trade show you will be surprised at the type of response that you get, and the insight that they have from the experience. They will certainly be more sensitive and understanding of what marketing and sales is all about.
Many of the suggestions that my clients have received have been from company personnel, other than sales and marketing types, who were requested to stand booth duty.
Engineers, software developers, manufacturing and administrative personnel will look at a trade show differently than a sales person or a marketer. Thinking outside the box brings another dimension to the assumptions made by sales and marketers who have the, “Been there done that” attitude that limit their vision and their thinking. Welcome the comments of these non-sales and non marketers, analyze their input objectively and you will be pleasantly surprised.

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