If you limit yourself and your booth personnel to the confines of your booth you are doing a disservice to both your company and your sales organization.

I request my clients that regardless of how large or small their trade show, all of your booth personnel should walk the show, look at what is on display, always with the question in mind, “Could this product or service be use to my Company” but most of all you should always check out your competition.

Many of my clients, who have taken my words to heart, have been rewarded with either a new relationship, or being able to capitalize on something where the competition was not doing a complete job.

Most companies when they make arrangements to exhibit at a trade show want to show the latest and the greatest of what they have to offer.  When you go to a trade show what do you bring? If you do not expect to put your best food forward then why are you going to the trade show in the first place? At any major trade show in your industry you will have the largest group of potential buyers of your product or service.  You always want to show your best that includes your equipment, service, support and your booth personnel who represent your company.